Mission & Values
Personalized care
to the core
Since 1993, Russell Cellular has invested in the lives of our team members and customers. Intently focused on personalized care, we’ve grown nationwide and continue to raise the bar in employee development and customer service — all while staying true to our roots.
Our
foundational
belief
Care – for every person.
Care means many things. And that’s the beauty of it. At Russell Cellular, we strive to serve and care for absolutely every person. We know that help — whether it’s in the form of an idea for a team member’s future, a response to a question online, or a solution for a customer in store — starts with understanding and adapting to the individuals involved. That’s why, at the core of everything we do, we care for every person.
What we
always deliver
Personalized Care
We treat each team member and customer as they are: unique. It’s always about more than selling devices or services. With every interaction, we listen and work to find the best way to help that person in that moment.
Community Service
We are dedicated to improving the lives of our team members and making a positive impact in the communities where we live and work.
Best-in-Class Products
As a leading Verizon retailer, Russell Cellular provides customers across the country with access to the best network, devices, and personalized service.
Our core values
Integrity
Who we are is revealed in our actions, even when nobody is watching. We live and practice the principles of honesty, listening, and always treating others with respect and sincerity.
Expertise
Knowledge is most impactful when shared. We delve deep into the products, services, and best practices that drive our business, and exchange insights and ideas to help each other and our customers.
Initiative
The only way to make a difference is to take action. Assume the responsibility to go beyond what’s required, seek opportunities, and take steps that will improve yourself and others.
Service
Our business and communities thrive when people help each other. We give our time, energy, and resources to care and advocate for teammates, customers, and community causes.
Why is Hedgie our mascot?
That’s a good question and one we’re happy to answer. In Jim Collins book, Good to Great, he discusses “the hedgehog concept” as finding what you can be best at. (It goes back to an ancient greek parable that says “The fox knows many things, but the hedgehog knows one big thing.”) We realized that we can be best at providing exceptional service to everyone who visits our stores and helping the communities in which we live and work. Hedgie reminds us every day to stay focused on that goal.
